Kia Motors America (KMA) has been honored with a MotorWeek Best Subcompact Car Drivers’ Choice Award for the 2013 Rio at the Chicago Auto Show. MotorWeek, one of television’s longest-running and most respected automotive programs, recognized the sporty Rio for its impressive styling, practicality and tremendous value.
“As our smallest and most affordable offering, the Rio delivers an athletic feel and fresh design while bringing an abundance of standard amenities that elevate Kia’s value proposition to new levels of sophistication,” said Michael Sprague, executive vice president of marketing and communications, KMA. “Being recognized by MotorWeek for a second consecutive year is a testament to the Rio’s ability to meet – and exceed – our customers’ expectations.”
Among the most prestigious honors in the industry, the annual MotorWeek Drivers’ Choice Awards judge vehicles across a range of 13 different lifestyle categories. The editorial staff selects the best vehicle in every segment, including cars, trucks and utility vehicles, based on evaluations of performance, technology, practicality, value and driving experience.
“No subcompact has road manners that impress us more than the Kia Rio,” said MotorWeek host John Davis. “Sleek, sporty and affordable, the Kia Rio delivers full-size comfort and technology in a pint-size package.”
Courtesy of: Kia Motors America Newsroom
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