Kia Motors America (KMA) is one of the fastest-growing car companies in the U.S., and its two popular crossover utility vehicles have acquired an impressive collection of awards and accolades from industry observers. This week, the brand’s two CUVs received a different type of recognition when Strategic Vision revealed that new car buyers identified the 2013 Sorento and 2013 Sportage as the number one ranked vehicles in Total Value in the Medium and Small SUV segments, respectively, in the research firm’s latest Total Value Index® (TVI) study.
More than 350 new vehicles were vetted and over 77,000 buyers who purchased models from September 2011 to June 2012 were surveyed to compile Strategic Vision’s 16th annual TVI study, which revealed that quality and innovation shaped buyers’ opinion of overall values. “The result shows that innovation is the strongest single predictor of which cars, brands and corporations are seen as the best value, or ‘Total Value’ in our study,” stated Alexander Edwards, president of Strategic Vision.
“Kia takes great pride in advancing value to new levels of sophistication, and Strategic Vision’s ‘Total Value’ recognition is gratifying because it is based on feedback from Sorento and Sportage customers,” said Michael Sprague, executive vice president, marketing & communications, KMA. “This honor speaks to Kia’s goal of producing cars that are not only affordable but also dynamic in terms of their design, performance and cutting-edge technology attributes.”
The Sorento combines fun and functionality in a refined and value-minded CUV with impressive power. Kia’s longest running nameplate, the Sportage, offers design and performance in a compact CUV with modern amenities and a fun-to-drive personality.
Courtesy of: Kia Motors America newsroom
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