Even though the Kia Soul isn't the best-driving Kia, it was the first glimpse at what the brand was capable of. It's true, Peter Schreyer arrived at Kia so late into the Soul's development process that he could only influence the design of the grille, but the fact that Kia planned a vehicle as interesting and funky as the Soul before it had someone as creative as Schreyer on staff certainly drove home the point that the brand wasn't content merely to create cheap cars.
The Kia Soul is an inexpensive car that allows almost anyone to get an interesting new car with distinct looks and a surprising amount of interior room. The materials used inside the Soul were obviously chosen to allow for a very affordable base price, but they don't look or feel as cheap as the materials found inside Kias a few years ago.
As it stands, the Kia Soul brings interesting design to the masses. Hopefully Kia can find a way to produce a vehicle similar to the Track'ster concept from the Chicago auto show. The Track'ster offers 250 hp and all-wheel drive and loses the rear doors, which makes for a much hotter hatch than the Soul on which it is based. Bringing style and performance to the masses would be an even better trick for Kia, which was always supposed to be the sportier Korean brand.
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